Overview
The highlight of the project is a monumental 32 ft × 52 ft custom façade, meticulously designed and executed using a combination of FRP (Fiber Reinforced Polymer) and hand-carved granite. The façade blends contemporary engineering with traditional craftsmanship, creating a visually captivating exterior that establishes the showroom as a landmark destination.
At the heart of the façade stands an elegantly sculpted female figure, symbolizing grace, heritage, and the timeless beauty of Indian attire. Every element—from the intricate ornamental detailing to the architectural composition—was carefully handcrafted to evoke luxury while maintaining structural durability suitable for long-term outdoor installation.
The façade was executed end-to-end by Godai Arts, including concept development, detailed sculpting, mould creation, FRP fabrication, granite carving, finishing, surface treatments, transportation, and on-site installation.
Immersive 3D Interior Experience
To further elevate the customer journey, Godai Arts designed and installed a custom 3D perspective wall within the showroom. This installation serves as an immersive photo backdrop where customers trying on sarees appear against the setting of a magnificent royal palace.
The artwork has been carefully designed to create an illusion of depth and grandeur, transforming a simple trial experience into a memorable visual moment. Beyond its artistic value, the installation enhances customer engagement, encourages photography, and creates a unique in-store experience that naturally complements the elegance of Vaarahi Silk’s collections.
Commercial Retail Showroom
Hyderabad, India
32 ft × 52 ft
Scope Of Work
Godai Arts was entrusted with designing, fabricating, and executing the complete architectural façade and a signature experiential installation for the Vaarahi Silk showroom in Hyderabad. The objective was to create a striking retail identity that reflects the grandeur, elegance, and timeless craftsmanship associated with traditional Indian textiles.
